Working with Boston-based production company GLP Creative, and New Jersey's Active Black, I designed and produced full photorealistic CG and VFX sequences in a thirty second spot for PUMA's ignite disc campaign, featuring Olympic gold medal champion Usain Bolt. The new PUMA Disc System is smaller and lighter than the original with only 5 parts in total. It’s quicker to turn and faster in terms of tightening. Every second counts. Ask Usain Bolt. He knows.