Working closely with Toronto's Big Studios, I was tasked with concept design and developing pitch creative for a massive relaunch and rebrand of Root Sports as AT&T Sportsnet. The heart of the concept revolved around AT&T SportsNet's ability to mobilize the entire world of local sports. AT&T Sportsnet is about helping fans have amazing and seamless experiences, connecting and feeding into a larger network. Energy streams flow into the AT&T Sportsnet beacon which then illuminates the entire region and transmits the energy back to the fans, connecting us all and creating something bigger.