Do it all with the Hydro App! As leader of the creative services team, we were tasked with delivering a high impact marketing campaign to officially launch the Manitoba Hydro App with maximum adoption. The Hydro App is full of features, and allows users to view bills, report and submit power outages, submit meter readings, track costs and usage history, set up personalized notifications, add guest users and multiple properties, start or transfer service, and set up automatic payments. The campaign included multiple videos, paid and owned social media, digital ads, print adds, and content marketing. Our team lead the creative strategy, design, development, production, post production, editing, and sound design to produce this highly effective conversion campaign, which drastically increased app adoption across multiple demographics.